09 September 2009
A Blogging Problem
A couple of years ago I was having a drink with the journalist and blogger Neil Clark. We were discussing ways in which our blogs could reach a wider, more working class readership, and Neil remarked rather sadly that the problem was that our people not only don't write blogs as a matter of course, but they don't read them either.
About a year later a friend of mine who lives in the wilds of Essex told me that the workers at the factory where he works assembling window frames do not read the Sun because they think that it has too much news in it. They prefer the Daily Sport instead.
This is the problem that working class activists have: using this wonderful new technology to reach our own people is failing because the buggers are using it for something else. Now we can play the old game and try to persuade people to think as we do, or we can accept the reality of the situation and try something different.
Adding a healthy dose of sleaze to the blog has not only done wonders for the stat porn, but checking the figures it is obvious that the blog is now reaching people in Rochdale, Sheffield and Liverpool. So far so good, but most of those hits come about as a result of the search engines, and people land on the page that they want and don't stick around to explore the site.
I need to figure out a way to get people to read my postings as well as leering over the sleaze. The problem is that I have no idea how to do that.