08 February 2008
Why the socialist press is unread
When, if ever, will a left press start to get readers? That's the question that Dave's Part asked recently, and your friendly Exile thinks that the answer is never - at least not so long as the left press remains in the hands of boring buggers.
The first problem that the left has is that it tries to preach to people. The Morning Star and Socialist Worker are not in the business of providing news from a working class perspective. What they try to do is present news that they think the working class needs, the aim being to then recruit members to the cause. Unfortunately for them, ordinary people don't want to be preached to by some loon in grannie glasses and a Mao hat, and that is the first reason why the left press loses out to the right.
Secondly, far too much of the socialist press - and socialists in general - take an attitude of po-faced morality to their politics. They want to make the world over again and their socialism has roots in that morality. Working class people just simply want more money for less bastard work, and a healthy degree of control over the work process. This inability to stop moralising about issues that ordinary people are indifferent to means that fewer and fewer people regard socialism as having any relevance to them.
Finally, and here is the rub, most people are not interested in politics. They are interested in sleaze and sport, and if anyone doubts that all they have to do is consider the circulation figures for the various papers.
The trick for any socialist is to give the readers what they want and then slip in a bit of the politics by the back door. The other option, of course, is to continue along the familiar path and only preach to the already converted.
The first option is the one that I have chosen for The Exile. Thanks to the lovely Stephanie I am getting more readers than ever before. Most will only be interested in her - and who can blame them?- but some will stick around and read other things.
That is also why I have been posting a lot on the social work filth and their activities. Working class people just happen to hate them, so here is a chance to make the connection between a parasitic middle class that acts as our colonial rulers, and the world that we now have to endure.
Will the socialist press follow my lead? Almost certainly not and that is why the socialist press will remain unread.