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27 November 2005
The local talent on display

Here's the deal. You want to promote some aspect of a business that appeals to the male of the species. You hire a couple of girls and a bloke with a sound system that can be heard on the other side of the city. The girls climb onto the bed of a lorry and start dancing to the music. Blokes arrive to admire the talent and have their photographs taken with them. Then you sell them whatever is on offer. In this case its Bardahl oil, as sold by the wife in her care spares' shop.

Mexico has its good points: two of them in this case. . .

So, they let you snap piccies without buying any oil?

26 November 2005 at 23:51  

Well, the shop is owned by my wife and her sisters, but in general the blokes show up and have their photos taken with the girls. The polaroid is then given to the guy as part of the promotion. They don't need to buy anything for the photo, but they usually do.

How things like this are run depends on the shop that is paying for it all. Usually, the time that the girls will be around is announced some days before, along with the time for photos. The photographer and his polaroid camera costs about as much to rent for an hour as the girls do for three or four.

27 November 2005 at 00:14  

The blokes in Mexico like `em rubinesque, huh?

28 November 2005 at 20:21  

That was *rubenesque*.
Woke up in a cold sweat when it dawned on me. I must've been hungry when I wrote that. For food I mean.

29 November 2005 at 09:16  

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